Matthew Kapell, a Wayne State anthropologist and historian, was quoted on America's obsession with Star Wars firms. It\'s not just something they do on weekends,\" says Kapell, "It\'s almost a religion.\" The \"Star Wars\" franchise has been successful because creator George Lucas stuck to a simple, universal story about good vs. evil and a hero\'s attempt to save the day. Today through Sunday, thousands of \"Star Wars\" fans will arrive in Indianapolis for \"Star Wars\" Celebration III, a prelude to the May 19 release of \"Revenge of the Sith,\" the sixth and final installment of the \"Star Wars\" series.